Walmart does a lot of things right in their marketing so it’s no wonder they’re the number 2 Fortune 500 company. Everyone once in a while they seem to miss something in their advertising and marketing. Today I’d like to show you a funny and overall good commercial released by Walmart. There is one big thing they missed during this commercial and it’s something that a lot of advertisers seem to miss. Check out the commercial below, then I’ll talk more about it
So what was that big thing they missed? A call to action! Sure they gave some nice benefits of going to Walmart versus another similar store but honestly without a call to action they’re missing out on easily $1,000s (probably a lot more).
They should have simply added a funny call to action at the end and this commercial and it would have been at least 5 times more effective. Something like, “Stop in to Walmart today because you’re not getting any younger.”
There you have it, a call to action that relates to the message, adds humor and most importantly gets viewers to actually want to go to Walmart soon because they were actually told to and were given a reason why (not getting any younger).