One of the things that’s hard to grasp in business is the fact that sometimes you don’t have a good idea of what you’re doing. It’s hard for some people to deal with that and the truth is all entrepreneurs have been in that situation. I know this from talking with some of my other entrepreneurial friends.
If you want to be an entrepreneur you can’t be afraid of learning things along the way, if fact you have to because things well definitely not always be as you planned. Almost everything I’ve done in my business has turned out in some way different than what I was expecting.
It’s hard to even have expectations, since in several cases you don’t know what the outcome is going to be.
One thing you can always do is learn from what happens and adapt to it. So if something goes better than you expected then put more focus on it. If it goes worse then you need to analyze if it’s worth your time and money, then figure out how you can potentially make it work better.
If you think everything is full of uncertainty it’s not, in fact the basics of business have always been there. New fundamentals have developed with technology but they’re still fundamentals and they should be used as a foundation for most if not all businesses.
An easy way to put this is if something has been working for a long time meaning several years (on the internet that’s a long time) then it’s most likely going to continue to work for a long time examples of this vary greatly from video marketing which is relatively new to copywriting techniques which have been around since the 1920s.
The main point is that you should base your business on a solid foundation (stuff that’s been working for a while) and then adapt to your specific situation due to uncertainty’s that come with being an entrepreneur.